Conversion Rate Optimisation - Make it easy for them - Cake Business Tutorial

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Conversion Rate Optimisation – Make it easy for them
with Mark Boyd
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13:16

1. Conversion Rate Optimisation - Convert your website traffic to customers

In this lesson, Mark shares some key elements in conversion rate optimisation. He also analyses a number of our pro members’ websites, pointing out where there is room for improvement, as well as where things are being done particularly well. This lesson is focused on making it as easy as possible for your potential customers to get in touch with you.

Below are some handy websites he mentions.

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Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).

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