Conversion rate optimisation - Testimonials and reviews - Cake Business Tutorial

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Conversion rate optimisation – Testimonials and reviews
with Mark Boyd
HD Lessons: 1
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03:31

1. Conversion rate optimisation - Testimonials and reviews

In this lesson, Mark highlights the importance of customer reviews, and how they can build a certain trust and reputation when people visit your site. In this day and age, reviews mean everything and we all use them to help us decide on hotels, restaurants, products etc. It’s no different for the cake industry, so we need to follow suit.

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Mark Boyd

Mark Boyd

Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).

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