1. Branding with Chef Nicholas Lodge
We are delighted that chef Nichola Lodge has kindly agreed to take this lesson. He is undoubtably the master of branding in the cake industry and his wealth of experience is second to none.
Branding your cake business helps you to attract the correct customers to make your business a success. Be prepared to have your mind opened in a way that you will never look back from on your cake business journey.
Supporting Notes (click title to download)
Self-Branding, Business Branding, Brand Color, Logo, Endorsements and Sponsorship
NOTE: Images referred to in the download notes are shown on the video.
Endorsements/ Ambassador and Affiliate Programs
Create your brand concept
Logo
Color
Overall Look and feel
Sponsorship / endorsement / affiliate partner
Companies you would like to possibly work with and represent their brand in some capacity.
An inspiring 42 year journey in the cake world by the inspirational chef Nichola Lodge.
Check out more from chef Nicholas Lodge at: www.nicholaslodge.com
Facebook / YouTube / Instagram chef Nicholas lodge
Extra Learning
What is Branding – 4 Minute Crash Course – YouTube
Simplicity – The key to Building a Successful Brand– YouTube
Steve Jobs – The secrets of Branding– YouTube
Brand, Branding & Brand Identity– What’s the Difference – YouTube
Branding is crucial to ensure that you are attracting the right customers.
Chef Nicholas Lodge has had a lot of experience within the cake industry when it comes to creating a brand. He has also re-branded and created cub-brands, so who better to take this lesson than the man himself! Those in the industry always associate his particular shade of lime green with him, making it very easy for him to stand out in the crowd, which is essentially the outcome of successful brands. But green is not his favourite colours, learn more in this lesson!
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