Identify and reaching your target audience
with David Brice
HD Lessons:
1
01:33:39
1. Identify and reaching your target audience
Marketing is all about knowledge and determination. We identify that only around 3% of the population will pay the going rate for a hand crafted cake. So many cake artists try to appeal to the whole population and are put off when they hear ‘I won’t pay that’.
The truth is that they are targeting the wrong audience. Please be clear that the price is not wrong, it’s the marketing.
In this lesson we look at how to identify your target audience and reach them through known and some less known tactics.
Marketing takes time, dedication and determination, but done properly can propel your business beyond your wildest dreams!
David Brice
David Brice is the lead business tutor with CakeFlix, which has won Cake Masters awards Best Learning Experience in 2014, 2016, 2017, 2018 & 2019.
David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government. His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.
David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2005 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.
Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.
