Selling with confidence - Cake Business Tutorial

In this lesson, David explains not only what confidence is but also where it comes from and how to further develop it. Better still he shares some great tips and how to conduct yourself in a confident manner that gives the illusion of confidence which in turn produces in confidence.

David then looks at the things that cause us to lack confidence such as fear of failure and gives great advice on how to change your mindset to combat the negative side of such thoughts.

David starts us off by looking at what brings about sales confidence and we learn that the key component is knowledge…but knowledge in what? Watch and find out how you can arm yourself with all the right knowledge to help you grow in confidence. Then it’s onto some great advice on running a wedding consultation as well as looking at a detailed pricing grid which was used when they ran their own cake shop.

David goes on to use our very own Paul as an example of someone who overcame many fears and personal issues to succeed in business as well as other areas. Paul wasn’t always confident but went onto great things. In this lesson, we learn how.