How to find new cake customers - CakeFlix Business Boot Camp

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1. Marketing

Business Boot Camp Week 5 of 8

Now that you have clear goals, a positive mindset and a direction for your pricing structure, an idea of your brand, it is now time to go out and find the right customers.

Marketing is about perseverance, not giving up, determination, trial and error and a lot of learning. Too many give up after trying something once, but how well or how hard did they try? In this lesson David challenges the mindset and offers several routes to find new customers who will pay the going rate for a hand crafted cake. David has a lot of experience in both online and offline marketing and provides insights as to what works and what doesn’t.

Homework

Create 3-5 SMART Marketing Objectives to be achieved within 3 Months

Extra Learning

Elevator pitch examples – Blog

Everything you (probably) don’t know about Marketing – Seth Godin – YouTube

The power of words Short YouTube Video

Presenters Speaking Notes

David Brice

David Brice is the lead business tutor with CakeFlix, which has won Cake Masters awards Best Learning Experience in 2014, 2016, 2017, 2018 & 2019.

David´s career started in the Army then he moved over to become a civil servant with the MOD then latterly the Scottish Government. His job prior to leaving was as a speech writer for the Transport Minister, which came with huge kudos, good salary and great pension. However, he wasn´t fulfilled, he knew that there was more to life than the role that he found himself in.

David knew Paul for a couple of years before Paul started his Cake Business in 2002, helping with some of the paperwork and admin required to set up a business. As Paul´s success grew it was clear that his business needed more support so in 2005 David left the security of his job and joined Paul in the cake business. That was a leap of faith as David had not, and still hasn´t, decorated a cake. However, he could see the potential and they grew the business to seven outlets with 35 staff. It wasn´t all plain sailing and its the highs and lows of that journey along with a lot of studying on business best practice that he shares in his Cake Business tutorials.

Paul and David sold the cake business to concentrate on teaching and are passionate about sharing their knowledge and experiences to help others.