1. What is SEO and why is it important
In this lesson Mark not only explains what SEO is and it’s importance but goes on to explain how google’s ranking process works as well as what a link is. Sometimes we can assume everyone knows what a link is and so Mark goes a step further to explain what is behind the link..HTML Code.
2. Link building - What makes a good link
We now know what a link is but there is such a thing as a bad link. So, what makes a good link? Mark explains all as well as shares some brilliant free tools you can use to help monitor just how well your links are doing.
3. Tactics to use when link building
NOTE: Ignore reference to DMOZ registration as this is no longer relevant.
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Mark Boyd
Mark Boyd is the managing director at Transparent Digital an Edinburgh based full service digital marketing agency. Mark has experience designing and implementing digital strategies for some of the world's leading brands such as British Airways, Last Minute and Tesco. Mark is an expert in Search Engine Optimisation (SEO), Pay Per Click (PPC) and Conversion Rate Optimisation (CRO).Comments
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Hello Mark,
Can you please tell me where the link is? I only know the basic, I’m trying to teach myself. I’m finding the business tutorials very helpful.
Tracey xx
Hi Tracey. You can find the SEO page factors link here: https://moz.com/learn/seo/on-page-factors 🙂 kind regards – Matt